Email click through rate is commonly calculated by the amount of subscribers, which have clicked on minimum one link in your email marketing campaign. In order to calculate the email click through rate, you just consider an amount of people, which have clicked on your email campaign and also split that with the amount of emails you have transferred. After that, you can multiply that number by hundred to display a percentage. For instance, if you make an email campaign with spam tools to hundred people and ten people clicked on links within your email, then your click through rate will be 10%. According to the survey, an email click through rate is one of the most essential email marketing metrics and almost 73% of marketers can track the click through rates as a method to calculate the success of their email marketing campaigns. 

Email click through rate- what you want to know to get succeed

Normally, click through rate for an email is a percentage of people who have clicked on minimum one link in your email message. In order to measure it, you can easily divide the amount of total persons who clicked by an amount of promotional emails and then multiply that proportion by 100 to reach at your email click through rate percentage. Definitely, you can also ensure that you are not over totalling the clicks. While, many of the formulas will inform you that a click through rate is the amount of clicks your emails obtain. This means that the number of individuals who clicked on any link in your email. 


TCTR stands for Total Click through Rate and it calculates the total amount of clicks and links receive by an email. More importantly, it also calculates how familiar your message it. There are dual things that include noise to this calculation such as:

  • Clickers clicking on links posted to the social media
  • People clicking on links again and again
  • People opening links and emails on various devices
  • Firewalls opening links to verify for malware 


UCTR stands for Unique Click through rate and it calculates the amount of different clicks and links receive by an email. By just stipulating the different link clicks, the UCTR prevents some of the sound TCTR flops to excuse for. To explain in detail, if you open an email on your PC or laptop, you just click a link and then click a same link from your mobile phone. The amount of clicks TCTR register is two, while the amount of clicks UCTR registers is only one. Likewise, if you open an email and click on a link in the morning and return to click on a link once again at night, then you would only donate one click to UCTR, but also donate two clicks to TCTR. 

However, both these calculations are more essential for different situations. However, the TCTR can offer you an obvious image of how much traffic your email is producing in terms of retainment, repeat involvement and shares. On the other hand, the UCTR can offer you an obvious amount of how much links are visited by every different person. This amount might evidence more beneficial to you, especially if you are very much interested in how efficient the emails are in transforming your readers. This is because; the UCTR prevents sound TCTR accounts for and also many metrics on click through rates ESPs offer amount UCTR rather than TCTR.

What is the best email click through rate?

The industry benchmarks aid as a great judgment point to view, where you drop among your competition. Also, it is very much essential to concentrate on your enhancement. If you are consistently enhancing your activity, you must not be too distressed on meeting the benchmarks. But, you could always be aware of the average click through rates too in order to exactly examine the performance of your campaigns. One of the excellent ways to identify how you are performing is to simply compare your own information with an industry average. On average, you can obtain 121 emails every day. Thus, the average click through rate is 3.56%.